Can a nomadic approach to life and work brings fresh perspectives and a humanistic ethos that help brands play a more impactful role in people’s lives?
Having also spent early years of my career in direct marketing - responsible for cajoling folks into joining a music club and getting 10 CDs for 1¢! - I appreciate and agree wholeheartedly with your take on the underlying respect for one-on-one connection that this type of marketing requires. Friends who took the classical marketing route at giants like P&G received a very different vocational education and I couldn’t have imagined how direct marketing would morph to inform and dominate our present age of communication. Thanks for the reminder of where we’ve been and validation of the human-centric thinking it instilled!
Great read. My last agency group had your classic above-the-line, direct marketing and PR/Comms. the best work was when all this came together with human insight (we also had a division called the Human Understanding lab full of neuroscientists)
Having also spent early years of my career in direct marketing - responsible for cajoling folks into joining a music club and getting 10 CDs for 1¢! - I appreciate and agree wholeheartedly with your take on the underlying respect for one-on-one connection that this type of marketing requires. Friends who took the classical marketing route at giants like P&G received a very different vocational education and I couldn’t have imagined how direct marketing would morph to inform and dominate our present age of communication. Thanks for the reminder of where we’ve been and validation of the human-centric thinking it instilled!
Great read. My last agency group had your classic above-the-line, direct marketing and PR/Comms. the best work was when all this came together with human insight (we also had a division called the Human Understanding lab full of neuroscientists)